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What Makes STELLA AI Unique: Our Tech, Our People, Our Purpose

Updated: Jun 3



STELLA AI empowers automotive dealerships by providing an intelligent digital assistant expertly designed to handle inbound calls for their sales and service departments. Our core mission is to ensure no customer call goes unanswered, providing swift, professional responses that enhance customer satisfaction and allow dealership staff to focus on higher-value tasks and in-person interactions. In an industry where responsiveness can make or break a deal or a service relationship, STELLA AI stands out due to its distinctive combination of sophisticated conversational AI technology, a team with deep expertise in both AI and automotive retail, and a clear purpose dedicated to maximizing every customer interaction and improving dealership efficiency. This unique blend is the foundation of our commitment to transforming dealership communications.


Our Tech: What Sets Us Apart

STELLA is a powerful tool that uses a high-end, multi-layered intelligent conversational AI technology with cognitive reasoning to streamline repetitive customer communication needs for automotive dealerships. It was designed specifically for automotive retail to optimize business processes, lower expenses, and boost profit.


STELLA Automotive AI’s solutions — Service, Reception, and AutoPilot — enhance dealership processes in both sales and service departments. STELLA offers unique features and innovations that differentiate its tech from others in the field. 


Key features:

  • Multichannel booking via web chat, SMS and voice: STELLA boasts the ability to be able to switch among voice and SMS, which is critical for meeting modern consumers’ expectations.

  • Dashboard analytics reporting: STELLA provides real-time insights into call performance and conversation analytics, which helps dealership managers and OEM executives make data-driven decisions.

  • SOC-2 compliant, closed platform: STELLA is unique for its closed platform, a major differentiator that helps maintain data privacy. 

  • Automotive language: STELLA uses more than 270 opcodes that help dealerships manage complex operations. 

  • Spanish-language support: STELLA can help Spanish-speaking customers get the help they seek from dealerships.

  • Whisper technology: STELLA provides caller details before transfers to dealership staff, enhancing operational efficiency. 


Our People: The Team Behind the Tech

STELLA Automotive AI has a dynamic team of industry veterans and leaders with a shared mission to enhance customer engagement in automotive retail through cutting-edge AI solutions.


Founded in 2022, STELLA Automotive AI was born from a collaboration with top automotive dealers and investors passionate about delivering intelligent AI solutions to modernize customer experiences.


CEO Rich Sands brings more than 25 years of product and business leadership within the global automotive industry, including executive roles at Ford, J.D. Power, and Microsoft.



STELLA AI CEO RIch Sands


STELLA's company culture is defined by its core values: integrity, tenacity, accountability, and bold innovation. This culture empowers the STELLA team to continuously push boundaries, ensuring that our AI solutions continue to meet the evolving needs of automotive dealerships and their customers.


Our Purpose: Driving Progress in the Automotive Industry

STELLA’s mission is to streamline dealership operations, enhance customer experiences, and foster meaningful connections between brands, dealers, and customers.

STELLA's suite of AI-powered tools, including STELLA Reception and STELLA Service, improve how dealerships interact with customers. By automating routine tasks such as answering calls, scheduling appointments, and providing information, our solutions allow dealership staff to focus on delivering personalized service. For instance, STELLA Reception uses natural language processing to engage callers, answer frequently asked questions, and route calls appropriately, ensuring a seamless customer experience.


Strategic Partnerships

Our collaboration with industry leaders amplifies our impact. Partnering with Microsoft, STELLA leverages Azure AI Services to enhance our digital voice assistant's capabilities, delivering more robust and predictive customer interactions. Our partnerships and integrations help our customers achieve operational efficiency and customer satisfaction.


A Commitment to Continuous Innovation

STELLA's dedication to innovation is evident in our ongoing efforts to refine and expand our offerings. By integrating with platforms like myKaarma, we ensure our AI solutions adapt to various dealership systems, providing consistent and efficient customer service across the board.


What Makes STELLA AI Unique

STELLA Automotive AI stands apart through a powerful blend of cutting-edge technology, deep automotive expertise, and a relentless focus on customer experience. What makes STELLA unique isn't just its advanced conversational AI but the team behind it, the partnerships that strengthen it, and the real-world dealership challenges it’s built to solve. From handling high call volumes with ease to integrating seamlessly with existing systems, STELLA empowers dealership teams to work smarter, not harder.


Let our team show you how STELLA AI can make your dealership more streamlined and profitable. Get in touch with us to explore how STELLA AI can support your growth, improve customer satisfaction, and create a more efficient, responsive operation.






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