STELLA's purpose-built AI is designed specifically for the automotive industry, optimizing dealership workflows for maximum efficiency. Leveraging large language model technology for seamless natural language understanding, STELLA ensures secure data handling with its SOC-2 compliance, protecting both customer and dealership information.

No, STELLA is far more than a chatbot. While it can handle conversations, it’s a full AI-powered assistant built specifically for dealership operations. It understands your workflows, books service appointments, and reduces your team’s call volume. STELLA can engage with customers via web chat, voice, or SMS.

See our careers page for opportunities to join the STELLA team.

There is a minimal cost to set up STELLA and a monthly subscription fee. Our customers have found that the ROI of implementing STELLA typically exceeds the costs, thanks to increased appointment bookings, reduced staff workload, and improved customer satisfaction. We'd be happy to provide a customized quote.

STELLA automates everything from call handling and appointment booking to confirmations and reschedules, freeing up your BDC and service staff to focus on high-value tasks.

Integration partners include Affinitiv, Reynolds & Reynolds, Xtime, CDK Global, Dealer-FX, and my Kaarma. See our Partners page for a full list.

Yes. Whether it's CDP, DMS, CRM platforms, or service schedulers, our solution adapts seamlessly to your needs.

Yes, STELLA is designed to scale seamlessly with your business growth. As your dealership expands, STELLA can adapt to accommodate the higher demand, ensuring consistent and efficient service for all your customers. STELLA can handle multiple calls at the same time on the same number or line, meaning customers will never hit a busy signal. STELLA answers on the first ring every time, regardless of how many people are already talking to her, ensuring all calls are answered and handled appropriately.

Yes. STELLA understands and responds in Spanish as well as English, making it easier to serve diverse customer bases without extra staffing.

No specialized training is required to implement STELLA. The tool works in the background, supporting your dealership staff. However, STELLA offers a dedicated customer and support team that can help dealers maximize reporting and efficiency around STELLA's performance.

STELLA is SOC-2 compliant, ensuring your data is handled securely and responsibly according to stringent industry standards.

Yes. STELLA is customizable. You can fine-tune messaging, integrate with your DMS/scheduler platform, and define business rules so it reflects your brand voice and workflows.

STELLA is built using proprietary technology tailored for the auto industry, with secure integrations into major dealership systems like CDK and Reynolds & Reynolds.