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The Business Case for Conversational AI in Retail Automotive

What is conversational AI? How is it different than what you experience in other industries? How can conversational AI best support retail automotive dealerships? Let’s start by defining what conversational AI really is – and isn’t.

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There’s been a lot of conversation about conversational AI this year. By now, you know that conversational AI is artificial intelligence that uses Natural Learning Processes (NLP) and Natural Learning Understanding (NLU) to help machines communicate with people through human-like conversations.

In today’s retail automotive industry, there is no shortage of issues that plague the phone processes and systems of American dealerships. Respected research institutions and call analytics firms have spent years documenting the results that stem from faulty telephone processes within car dealerships. A few highlights include:

You joined the many dealers who signed up at NADA to implement this conversational AI in the dealership’s BDC. Congratulations! The question is, now what? Before launching this powerful new technology in your store, there are a few items to consider, such as:

How can you be sure to get the most benefit from your dealership’s automotive service scheduler?

Going to Dallas? That must mean you’re heading to the automotive industry’s premiere event, NADA, January 26-29, 2023. You’ve likely registered for your badge, booked your flight, and secured your hotel room, but may not be sure how to make the most of your time at the show. Fortunately, you’re in luck. The team at STELLA Automotive AI has some great tips for this year’s attendees.

The word “AI” is used so frequently in automotive that the true definition has gotten lost. Dealers are hearing about artificial intelligence (AI) built into chat tools, email software, digital marketing platforms and recently, in telephone software. But how do you know if what you’re buying is really AI?

Hiring in the United States is a challenge right now – and automotive is no exception. A significant pain point for dealers is hiring for the dealership’s business development center.

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