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STELLA™ Launches New Spanish Feature: Expanding Your Dealership’s Reach 

Updated: Nov 20


A group of young Latinos and Latinas sharing coffee in a kitchen

As dealerships serve increasingly diverse communities, many are finding that traditional communication methods no longer meet the needs of their entire customer base and community. With STELLA’s latest feature, dealerships can now offer seamless, bilingual support, with full Spanish capabilities integrated into the STELLA Automotive AI platform. Here’s how STELLA is making it easier than ever for dealerships to expand their reach and enhance their service. 


Meeting Customers Where They Are 


Effective communication is the cornerstone of outstanding customer service. For Spanish-speaking callers, reaching their dealership and being understood in their language enhances both trust and comfort. With this new feature, STELLA allows dealerships to engage Spanish-speaking callers in their preferred language, handling service appointments, answering FAQs, and seamlessly transferring calls—all in Spanish. 


Spanish-speaking callers can now experience the same level of support as English-speaking callers, creating a welcoming and inclusive environment. STELLA’s platform enables dealerships to effortlessly switch between languages, ensuring that no customer feels left out. 


Gaining a Competitive Advantage 


In a competitive automotive market, providing bilingual support is more than a service enhancement—it’s a differentiator. Dealerships that implement STELLA’s Spanish capabilities can set themselves apart from competitors, particularly in areas with substantial Spanish-speaking populations. Offering support in both English and Spanish attracts a larger audience, boosting customer reach and capturing the loyalty of callers who value personalized and accessible service.


With STELLA’s conversational AI handling calls in both languages, dealerships also save time and resources. The system’s ability to manage 100% of incoming calls ensures every opportunity to engage with potential customers is maximized, helping dealerships build a stronger presence in their communities. 


Streamlined Bilingual Operations, 24/7 


The demand for flexible, around-the-clock service has never been higher. STELLA’s 24/7 Spanish-language support provides dealers the capabilities to offer Spanish-speaking customers the freedom to book and manage service appointments at their convenience. Catering to Spanish-speaking customers broadens the dealership's market reach and helps to capture new opportunities, driving growth and potential to maximize revenue. 


By efficiently handling inquiries and bookings in Spanish, STELLA reduces missed calls, supports operational continuity, and allows staff to focus on delivering high-quality, in-person service and building relationships. Dealerships can count on STELLA’s round-the-clock functionality to engage customers and ensure that every caller feels valued. 


Strengthening Community Connections 


For dealerships, supporting the Spanish-speaking community goes beyond customer service—it’s a commitment to inclusivity. By adding Spanish to their platform, dealerships can better serve and connect with their communities, demonstrating respect and understanding of diverse backgrounds. This approach resonates with customers who appreciate businesses that prioritize accessibility and inclusivity, strengthening the dealership’s local reputation and community standing. 


Spanish Support: A New Standard for Customer Engagement 


STELLA’s Spanish integration is more than a feature; it’s a transformational feature that underscores a commitment to diversity and customer-focused service. Dealerships now have a simple, effective way to bridge language barriers, capture new business, and improve customer satisfaction—all while ensuring Spanish-speaking customers feel supported and heard. 


As the automotive industry evolves, bilingual support is becoming essential to staying competitive and meeting customer needs. With STELLA, dealerships can offer bilingual service that’s both seamless and powerful, connecting with their communities and setting a new standard for automotive customer care. Don’t let language be a barrier, STELLA has you covered, every step of the way — book your free demo of STELLA today! 

 

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