Case Study: Germain Motor CompanyDownload case study
“Our expectations are to use STELLA technology to make things easier for both our associates and our customers.” – Shaun "NIFF" Kniffin
Shaun “NIFF” Kniffin, Director of Marketing & Technology for the Germain Motor Company recognized that some stores were experiencing longer than average hold times and a higher percentage of calls that did not reach the intended agents. Without a functioning service BDC some stores were creating bottle necks of callers with multiple attempts from customers trying to reach their designated service advisors to either schedule appointments or receive quick status updates.
By removing simple service scheduling processes from the flow of inbound calls, the newly-installed STELLA allows for more person-to-person interaction to happen without sacrificing the ease of scheduling appointments. This improves the customer experience by allowing technology to replace human interaction when necessary and acceptable, while allowing more time for the more complicated conversations regarding the status of vehicle being serviced.
Customers really like the ease of use of interacting with STELLA. The cost savings of having to attract, develop and retain quality associates is a nice serendipity when using technology to bridge the gaps when staffing continues to be lighter than usual. According to Kniffin, “Our expectations are to continue to use STELLA technology to make things easier for both our associates and our customers.”