(727) 955-3550


My STELLA account team is very proactive and helpful. I enjoy working with this team!

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Who is STELLA Automotive AI?

STELLA Automotive AI helps dealers solve a major pain point which is answering telephones and engaging with customers.  STELLA is trained to deliver exceptional customer experiences through consistent branding, flawless dialogs, and the delivery and collection of essential data. 

Why choose STELLA?

STELLA is a trustworthy, multi-intelligent voice assistant that can seamlessly handle all dealership inbound calls, answer questions in a human-like approachable tone, find and book appointments with rapid speed, and send text messages and/or emails to individuals or entire departments. Similar to products like Alexa and Siri, STELLA integrates with existing auto dealer software (e.g., Cox Automotive and others) to deliver reliable communication solutions for both receptionist and BDC needs.

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Rich Sands


Rich Sands is CEO of STELLA Automotive AI, Inc. Rich is a passionate leader with an extensive track record of launching transformative industry solutions at Covisint, Ford, J.D Power and Microsoft which are in use today and power the global automotive industry. Rich founded and ran True North Enterprises LLC, an industry advisory firm focused on driving Enterprise Value for automotive data and technology companies and served on the boards of Urban Science, Pursuit Alert and Autometrics.

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Stephen Brown


Stephen Brown serves as Chief Technology Officer for STELLA Automotive. Stephen is an original member of the Telepathy Labs engineering team that built the underlying conversational AI platform for STELLA. Stephen oversaw bespoke solution delivery to Fortune 50 companies. Prior to joining Telepathy Labs, Stephen led worldwide teams in the development and roll-out of retail/inventory management systems and related analytics for the world's leading retail and hospitality brands. Stephen holds a BS from UCLA in Computer Science and an MS in Electrical Engineering also from UCLA.  He lives in Newport Beach, California with his wife and family.

Board of Directors

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Josselyn Boudett

Chairman STELLA Automotive

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William Knowles

COO Maroone USA

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Brodie Cobb

CEO The Presidio Group

Dealer Advisory Board

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Geoffrey Pohanka

Pohanka Automotive Group

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Mike Maroone

Maroone USA


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3001 North Rocky Point Drive East

Suite #200

Tampa, FL 33607