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Automotive's Leading Conversational AI

STELLA: The Conversational AI Digital Voice Assistant that Answers Your Phones

STELLA eliminates hold times and answers your customers’ calls in one ring. Your customers can now enjoy the type of service they deserve while your dealership improves CSI and lowers costs. Let your business development center and service advisors do the work you need them to do and let STELLA answer your phones.

Schedule a demo. Hear the difference.

Hire STELLA today!

Service Receptionist

Answer the Service Telephone lines

  • Answer the phone after one ring.
  • Answer every call after work hours and on weekends. 
  • Answer frequently asked questions such as hours of operation, address or location.
  • Transfer callers to employees or departments as requested.
  • Transfer to roadside assistance if the caller identifies an emergency that requires immediate assistance.
  • Answer multiple calls at the same time.
  • Navigate advanced date/time negotiation, understanding specific dates, days of the week, relative times, and time ranges.
  • Understand transport type requested (such as drop-off, waiter, loaner, shuttle…)

Appointment Setting and Integrations

Integrate with the Service Scheduler

  • Book Service Appointments through Scheduler or DMS systems.
  • Identify all Existing Customers using their Phone Numbers.
  • Allow Customers to Cancel or Reschedule Appointments.
  • Allow Customers to Confirm Appointments.
  • Create New Profiles for New Customers by Collecting Customer and Vehicle Information.
  • Access the Service Calendar and Negotiate Appointment Times.
  • Access Op Codes and Transportation Codes to Match Customer Needs and Preferences for their Appointments.

Configurable Options

No Supervisor Needed

  • Specify any point in the IVR process for STELLA to answer the calls.
  • Customize call transfer options based on requests for specific makes, transport types, or services.
  • Customize opcode mapping based on specific dealer opcodes.
  • Customize the dealership greeting at the beginning of the call.


  • Executive dashboard containing call results, customer experience metrics, and service data.
  • Drilldown reporting featuring disposition details of booked service appointment calls.
  • Drilldown reporting featuring disposition details of reception transfer calls.

We are a proud member of the Standards for Technology in Automotive Retail (STAR). The goal of STAR is to use non-proprietary technology (IT) standards as a catalyst in fulfilling the business information needs of dealers and manufacturers while reducing the time and effort required to support related activities. STAR develops voluntary industry standards and researches emerging technologies for the benefit of the industry. STAR is considered the leading IT standards organization for Automotive's 17,000+ franchise dealerships.

Ready to increase service appointments?

Schedule A Two-Minute Demo Now!View our sales collateralDownload Stella CV


NO Long-term Contract.

No per minute charge. STELLA is a month to month service.

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Service Scheduling Examples

Nissan, Existing Customer Booking Appointment

Honda, New Customer Booking Appointment

Honda, Call Canceling Service

Ford, Existing Customer Booking Appointment

Still have questions? See our FAQ page for more information.

"STELLA handles all of the simple calls that come in, allowing our Service Advisors to focus on more complex issues"

Automotive BDC Director

Check out what dealers are saying about STELLA

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3001 North Rocky Point Drive East

Suite #200

Tampa, FL 33607