(727) 955-3550


STELLA in the news

STELLA™ Automotive AI Joins Leading Automotive Standards Association, STAR

MCLEAN, VA., September 8, 2022 -- The Standards for Technology in Automotive Retail (STAR), automotive’s leading IT standards organization, announced today the addition of STELLA Automotive AI to its association membership.

STELLA Automotive AI was founded by Josselyn Boudett, CEO and Chairman of Telepathy Labs, as a way to bring conversational AI technology into retail automotive. Launched at NADA 2022, STELLA AI has expanded rapidly due to increased dealer demand. STELLA AI is currently focused on supporting phone calls and appointment setting in the dealership’s BDC and service departments.

Josselyn Boudett, STELLA AI’s Founder and Chief Executive Officer, noted “There is real interest among retail dealers in using conversational AI. We are delighted to work with STAR to help identify best practices and utilization of this powerful technology,” says Josselyn Boudett.

STELLA Automotive AI is the recipient of the 2022 AWA Sales Process award and the 2022 First Place Winner of the Kain Shark Tank. Both awards acknowledge STELLA AI’s ability to triage inbound service calls for retail automotive dealerships. The company is also fully compliant with the revised Gramm-Leach-Bliley Act (GLBA) Safeguards Rule issued by the Federal Trade Commission (FTC) earlier this year.

“STELLA Automotive AI is one of those companies that is bringing a new level of innovation to our industry, by using exponential technologies like AI to change the way a dealership meets the customer experience needs that are demanded in today’s digital economy,” said Rafael Maldonado, chairman of STAR Standard. “We are excited to add STELLA Automotive AI to the membership of STAR and are excited to have their contribution to industry standards.”

About STELLA Automotive AI
STELLA Automotive AI helps dealers with a major pain point which is answering telephones. STELLA AI is trained to deliver exceptional customer experiences through consistent branding, flawless dialogs, and the collection of essential data. With STELLA AI, dealerships free up staff to focus on sales and in-dealership service while STELLA AI handles inbound calls, answers questions, finds and books appointments and takes messages. With a U.S. headquarters in Tampa, Florida, STELLA AI is powered by Telepathy Labs, Inc, a world-class AI technology provider. For more information, visit our website, like us on Facebook, LinkedIn, Twitter, YouTube or Instagram.

About STAR
Standards for Technology in Automotive Retail STAR is a nonprofit organization whose members include dealers, original equipment manufacturers, retail system providers, and automotive-related industry organizations. STAR uses non-proprietary technology (IT) standards as a catalyst in fulfilling the business information needs of dealers and manufacturers while reducing the time and effort required to support related activities. Collectively, STAR develops industry standards and emerging technologies for the benefit of retail automotive dealers. Incorporated in 2001, STAR defines industry standards for automotive retail, standard architecture that supports global data interoperability, and standardizes the dealership IT infrastructure. To learn more about joining STAR, contact the team directly or follow the latest updates on LinkedIn.

For Media Inquiries, contact:
Jennifer Sanford
Vice President of Marketing

Schedule A Demo

The STELLA Conversation AI technology is automotive's leading digital assistant.

Footer logo

3001 North Rocky Point Drive East

Suite #200

Tampa, FL 33607